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WATCH: How stores are luring shoppers with 'Skelly' and other spooky items earlier than ever

Retailers are unveiling Halloween merchandise months earlier than ever, and ABC News' Sam Champion gets an exclusive preview of one retailer's seasonal collection.

Published July 15, 2026, 2:48 PM

Updated July 15, 2026, 3:06 PM2.6K

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How stores are luring shoppers with 'Skelly' and other spooky items earlier than ever

Retailers are unveiling Halloween merchandise months earlier than ever, and ABC News' Sam Champion gets an exclusive preview of one retailer's seasonal collection.

July 15, 2026

Share𝕏 f

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WATCH: How stores are luring shoppers with 'Skelly' and other spooky items earlier than ever

How stores are luring shoppers with 'Skelly' and other spooky items earlier than ever

Retailers are unveiling Halloween merchandise months earlier than ever, and ABC News' Sam Champion gets an exclusive preview of one retailer's seasonal collection.

July 15, 2026

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