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Crowds of Norwegian fans are tapping into their Viking heritage as they flock to Boston for their nation's first World Cup appearance in 28 years. They're also charming locals with synchronized "Viking rows."
A video taken at Boston's South Station shows dozens of Norway fans — some wearing Viking helmets and draped in Norwegian flags — performing synchronized rowing motions.
The group chanted "Hoo! Hoo!" as they rode up an escalator, mimicking a Viking longship crew.
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Jeremy Siegel, a journalist at WGBH in Boston, posted the footage and wrote that the performance was unlike anything he had ever seen.
"Adding this to the list of things I’ve never seen before and probably never will again," he said.
Norwegian soccer fans brought Viking-themed energy to Boston as the country celebrated its first World Cup appearance in nearly three decades. (GBH News/Jeremy Siegel via Storyful)
The impromptu display quickly won over viewers online.
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"My usual train ride suddenly feels incredibly boring compared to this," one person wrote on X.
"This is the most Norwegian thing I've ever seen."
"I’ve seen fans chant, dance and lose their minds in stadiums — but rowing a Viking ship up an escalator wasn’t on my 2026 bingo card," another one chimed in.
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A third X user said, "This is the most Norwegian thing I've ever seen."
Not everyone was focused on the spectacle, however.
Some viewers expressed concern over the escalator performance.
Crowds of Norway supporters gathered in Boston, where a synchronized "Viking row" quickly became a viral moment online. (GBH News/Jeremy Siegel via Storyful)
"Who else was waiting for that flag to snag in that escalator?" one person wrote.
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"This looks fun, but [is] highly stressful to watch," a X user wrote.
"I'm genuinely wondering how they kept their capes and flags from getting sucked into the escalator gears."
Boston and surrounding communities have welcomed an influx of international visitors as World Cup fans bring their traditions to the region. (Brooks Kraft LLC/Corbis via Getty Images)
Boston has also seen an influx of Scottish tourists, who erupted on Sunday after the country won 1-0 against Haiti.
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On Sunday, Scottish supporters charmed locals with a festive march to Fenway Park, where the Red Sox hosted Scottish Heritage Night amid an influx of World Cup fans.
