As the World Cup was kicking off in Qatar in 2022, 60 Minutes' Jon Wertheim reported on Panini soccer stickers. First created in 1970 by four brothers in Italy, the collectable trading stickers became a booming, international business and a central part of the World Cup experience.
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The Panini Sticker Phenomenon | 60 Minutes Archive
As the World Cup was kicking off in Qatar in 2022, 60 Minutes' Jon Wertheim reported on Panini soccer stickers. First created in 1970 by four brothers in Italy, the collectable trading stickers became a booming, international business and a central part of the World Cup experience.
Published June 11, 2026, 5:00 PM
Updated June 11, 2026, 5:21 PM1.1K
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