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The Buffalo Bills will not honor OJ Simpson at their new stadium, and you can probably figure out why

Bills COO Pete Guelli says O.J. Simpson is not a fit to display inside the new Highmark Stadium, drawing a clear line on the franchise legend's legacy.

Published June 28, 2026, 1:55 AM
Updated June 28, 2026, 2:47 AM391
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The Buffalo Bills will not honor OJ Simpson at their new stadium, and you can probably figure out why

The Buffalo Bills are preparing to move into their brand-new stadium; however, one franchise legend will not be included among his fellow franchise greats at the new Highmark Stadium.

And I'll give you one guess as to who that is.

Yeah, it's O.J. Simpson... that was an easy one.

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O.J. Simpson running with football during NFL playoff game at Three Rivers Stadium

O.J. Simpson of the Buffalo Bills runs with the football during an NFL playoff game against the Pittsburgh Steelers at Three Rivers Stadium in Pittsburgh, Pa., on Dec. 22, 1974. (Ross Lewis/Getty Images)

Despite his turbulent post-football life — which might be the understatement of the century — "the Juice," who died in 2024, was honored at the team's soon-to-be former stadium.

He played for the Bills from 1969 to 1977 before going into announcing, acting, and — allegedly, though he was acquitted in the eyes of the law the first time — other things.

But during that time, he was a superstar and led the league in rushing for four seasons and received all kinds of accolades.

So, it can be kind of tough to decide how to treat his complicated legacy, and at least at their new stadium, the Bills are drawing a very clear line in the sand: no Juice.

Highmark Stadium

The Bills will move into new HighMark Stadium this season, but don't expect to see anything honoring late Bills star OJ Simpson. (Joshua Bessex/Buffalo News)

"We have made an organizational decision that he is not a fit to display inside our new stadium and Family Circle," Bills COO Pete Guelli said in a statement, per The Score.

Wait... the alleged double murderer who got thrown into the clink for stealing his own memorabilia isn't fit to display in your new stadium?

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WHAT?!

Not even a homage to post-jail O.J.? The one with a Twitter account? Who would just ride around in a golf cart, spinning yarns and giving out fantasy football advice?

Well, suit yourself...

O.J. Simpson standing in a broadcast booth at the Rose Bowl stadium.

NBC sports broadcaster O.J. Simpson is shown prior to Super Bowl XXVII between the Dallas Cowboys and the Buffalo Bills at the Rose Bowl in Pasadena, Calif., on Jan. 31, 1993. The Cowboys defeated the Bills 52-17. (Herb Weitman/USA Today Sports)

Of course, that's the smart move. In this day and age, they couldn't unfurl an O.J. banner or bust in their new stadium without having to spend at least a couple of days in full-blown PR crisis mode.

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And no one wants to do that.

But hey, we all know what he did on the field — and off it — whether the team puts him in their stadium or not.

Matthew Reigle is a writer for OutKick.

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