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Americans are drinking less, forcing changes among iconic bourbon businesses

Currently, Kentucky's distillers have roughly 16 million barrels of bourbon sitting and aging, a record high. It comes as U.S. alcohol consumption fell last year to a 90-year low. Mark Strassmann shows how America's changing habits impact the bourbon business.

Published June 19, 2026, 2:38 PM
Updated June 19, 2026, 3:25 PM2.7K
Americans are drinking less, forcing changes among iconic bourbon businesses

Currently, Kentucky's distillers have roughly 16 million barrels of bourbon sitting and aging, a record high. It comes as U.S. alcohol consumption fell last year to a 90-year low. Mark Strassmann shows how America's changing habits impact the bourbon business.

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